“For more than two decades, my work has been about helping people move forward. Ricardo Vance, Ohio Sales Representative, GymTV/Zoom Media

From Homeowners to Business Owners: How Ricardo Vance Is Expanding the Way He Serves Ohio

For more than two decades, Ricardo Vance has built his career around helping people move forward.

Since 2004, he has served homeowners and homebuyers as a mortgage loan officer, and today he continues that work as a Loan Officer with American Frontier Mortgage. It’s a career rooted in relationships, trust, and helping people navigate decisions that can have a lasting impact on their lives.

Now, Vance has found another way to serve, this time by helping Ohio business owners grow.

As the local sales representative for GymTV/Zoom Media in the State of Ohio, Vance connects businesses with an advertising platform designed to put their brands in front of consumers while they work out at gyms and fitness centers.

For Vance, the two roles may serve different audiences, but there is a common thread between them: helping people identify opportunities and using relationships to help them reach their goals.

A New Way to Serve the Business Community

While GymTV operates on a national scale, Vance is the local connection helping Ohio businesses tap into what the platform has to offer.

GymTV is part of Zoom Media, an established fitness-media and advertising network that dates back to 1991. Vance’s role is bringing that larger platform directly to businesses throughout Ohio.

It gives him an opportunity to take the relationship-building approach that has been part of his professional life for years and apply it to entrepreneurs, professionals, and companies looking for new ways to reach customers.

His goal is straightforward: help businesses gain exposure and grow while developing long-term relationships built around excellence and integrity.

That makes his work with GymTV less about simply selling advertising space and more about connecting Ohio businesses to an advertising channel they may not have considered before.

Turning the Gym Into a Media Environment

The idea behind GymTV starts with a challenge nearly every advertiser faces: getting and keeping people’s attention.

Consumers can scroll past social media ads, skip commercials, change channels, or drive past billboards without giving them much thought.

The gym creates a different environment.

People often spend an extended amount of time working out, returning to the same locations multiple times each week and repeatedly encountering screens throughout the facility.

GymTV turns those screens into a media network combining entertainment, fitness and lifestyle content, club messaging, and advertising.

For businesses, that creates an opportunity to show up in front of consumers while they are already engaged in an environment centered on activity, wellness, and self-improvement.

Big Reach With a Local Connection

Although Ricardo works directly with businesses here in Ohio, the platform behind him reaches far beyond the state.

GymTV reports a network spanning more than 13,000 health clubs and more than 100,000 screens, reaching over 55 million active-lifestyle consumers.

But for a local business owner, the biggest number isn't necessarily the most important one.

The real opportunity is being seen by people in the communities where you actually do business.

A Central Ohio dentist doesn't necessarily need millions of impressions across the country. A restaurant, realtor, medspa, mortgage professional, salon, healthcare provider, home-improvement company, or local retailer wants to reach potential customers close enough to actually walk through the door, make an appointment, call, or visit their website.

That's where Vance's local role becomes important.

Instead of an Ohio business trying to navigate a national advertising company on its own, Vance can work directly with the business, learn what it is trying to accomplish, and help determine how GymTV could fit into its marketing strategy.

Repetition Matters

One of the things that makes the gym environment interesting for advertisers is dwell time.

GymTV reports an average gym dwell time of approximately 80 minutes. During that time, members may encounter screens repeatedly as they move through their workout.

Think about the difference.

Someone might scroll past a digital advertisement in a fraction of a second.

At the gym, that same person could see a local company's message multiple times during a workout—and potentially encounter it again when they return to the gym later that week.

That repetition can help turn an unfamiliar business name into one that begins to feel recognizable.

And GymTV's advertising ecosystem doesn't necessarily end when the workout does.

Zoom Media's broader platform can incorporate mobile and digital advertising that extends a campaign beyond the gym, giving businesses another opportunity to reinforce the message after someone leaves the facility.

In simple terms:

The gym creates the introduction. Digital advertising can help continue the conversation.

Helping Ohio Businesses Get Seen

For Vance, the opportunity is ultimately about helping businesses grow.

His work with GymTV opens the door to conversations with businesses across a variety of industries, from restaurants, healthcare and financial services to real estate, automotive, salons, retail, and home services.

And although the technology and advertising platform may be national, his approach is decidedly personal.

Vance says he is looking to build long-term relationships with Ohio businesses and describes his approach as one grounded in excellence and integrity.

Those values shouldn't sound unfamiliar coming from someone who has spent more than 20 years working with people on another major part of their lives: homeownership.

His professional world has simply gotten a little bigger.

For years, Vance has helped individuals and families pursue their goals through mortgage lending.

Now, through GymTV, he can sit across the table from an entrepreneur and ask a different question:

How can we help more people discover your business?

Two Ways to Help People Move Forward

That combination is what makes Vance's story an interesting one for Columbus Rise.

Entrepreneurship and economic growth aren't powered only by the people who start companies.

They're also supported by the professionals who connect businesses with customers, resources, capital, opportunities, and one another.

Ricardo Vance occupies an interesting space between those worlds.

He continues to serve homeowners as a Loan Officer with American Frontier Mortgage while expanding his reach into the Ohio business community through GymTV.

One role helps people pursue the dream of homeownership.

The other helps business owners pursue growth.

And underneath both is the same relationship-driven philosophy that has shaped his career for more than two decades: understand what someone is trying to accomplish, connect them with an opportunity, and help them move forward.

For Ohio businesses looking for another way to get their name in front of potential customers, Vance wants them to know that the screens people see during their workouts could represent something more.

They could be an opportunity to be seen, remembered, and ultimately chosen.

A Special Offer for Columbus Rise Readers

Interested in seeing whether GymTV could be a fit for your business? Columbus Rise readers can receive 10% off GymTV advertising by mentioning Columbus Rise when contacting Ricardo Vance.

Connect With Ricardo Vance

Ricardo Vance is the local GymTV/Zoom Media sales representative for the State of Ohio and works with businesses interested in exploring advertising opportunities through the GymTV network.

GymTV/Zoom Media
Ricardo Vance — Ohio Sales Representative
Phone: 614-554-0791
Email: [email protected]
Website: zoommedia.com/us-can/

Ricardo also continues to serve homebuyers and homeowners as a Loan Officer with American Frontier Mortgage.